Zone Protects Case Study: Driving 138% Revenue Growth Through Catalog Optimization
Company Overview
Zone Protects is a dynamic e-commerce brand dedicated to offering innovative pest control and pet training aids. With a strong focus on quality, functionality, and design, Zone Protects has quickly become a trusted name in its niche, providing consumers with reliable products that enhance their well-being. Recognizing the potential for even greater market impact, they partnered with us to unlock new opportunities and further refine their digital presence.
Industry: Consumer Protection
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Platform: Amazon, Walmart, eBay
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Partnership Duration: 2023 - 2024
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Website: www.zoneprotects.com
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Service: Catalog Management
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Industry: Consumer Protection - Platform: Amazon, Walmart, eBay - Partnership Duration: 2023 - 2024 - Website: www.zoneprotects.com - Service: Catalog Management -
The Opportunities
Expanding Direct Presence:
Rather than seeing the absence of an official eBay presence as a gap, we identified it as an opportunity to establish direct brand representation, reduce unauthorized reseller activity, and enhance control over product listings.
Enhancing Product Detail Pages (PDPs):
Existing listings on Walmart and Amazon had room for improvement. Optimizing copy, enriching A+ content, and implementing a strategic variation approach would not only highlight the brand’s strengths but also enable complementary and lower-ranked products to benefit from a halo effect.
Optimizing Catalog & Operations:
There was an opportunity to refine product attributes, streamline inventory management, and boost customer service responsiveness—all essential for enhancing customer experience and operational reliability.
Objectives
01 Expand Market Reach
02 Enhance Product Visibility
03 Build Customer Trust
The Solutions
We executed a 5-phase strategy to overhaul their multichannel presence:
1. Marketplace Expansion & Brand Protection
E-Bay Launch & Brand Control: We launched Zone Protects’ product listings on E-bay to enhance the brand’s presence on this channel, reducing unauthorized reseller activity, and ensuring consistent brand representation.
2. Product Content Optimization
We optimized Zone Protects’ PDPs and SEO by improving product descriptions and copy to enhance search visibility, click-through rates, and engagement across eBay, Amazon, and Walmart. We also implemented A+ Content and comparison charts to educate customers, drive cross-selling, and increase basket size. Additionally, we developed a variation strategy that boosted visibility for lower-ranked SKUs and complementary products by linking them to high-performing listings.
3. Advertising & Traffic Growth
After optimizing PDPs, we launched data-driven ad campaigns to drive targeted traffic to high-converting but previously low-traffic listings, boosting visibility and accelerating sales.
4. Catalog & Inventory Management
We also resolved product attribute errors to ensure accurate listings and availability, while developing an inventory replenishment model to track sell-through rates and supply lead times, improving in-stock rates and reducing stock-outs.
5. Customer Experience & Engagement
We optimized listings to build trust, boost click-through rates, and drive higher purchases through improved presentation and cross-selling.
The Results
Zone Protect achieved significant growth through optimized content, enhanced catalog management, and strategic advertising. This led to increased sales, higher conversion rates, expanded market reach, and improved inventory accuracy, boosting overall customer satisfaction.
Conclusion
Zone Protects’ journey highlights how effective Product Detail Page or listing optimization (copy, images, variation & merchandising strategy) plus, a focused advertising (PPC) strategy can accelerate growth on ecommerce marketplaces. By strategically launching on eBay, optimizing listings on Walmart and Amazon, and improving in-stock rate, we helped to more than double the brand’s sales. We also enhanced customer trust and engagement by providing customer service support and promptly addressing shopper concerns and questions. This case study underscores how thoughtful, data-driven improvements can turn challenges into opportunities, paving the way for sustained growth and a stronger market presence.
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